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Yesterday a random post from tech blog The Next Web popped up on my dashboard, featuring a snippet from a story they ran about Filip Santa, a “Gutsy Designer” who launched a site that doubles as his resume called takemetosiliconvalley.com.
"Hello Guys, Scroll Down Please," the site says.
Go ahead, look at the site and soak it in.
When I landed on the site, my first thoughts were 1) the design isn’t that great and 2) wtf why is this page designed to look like a pair of giant breasts, so much so that the design “theme” carries forward as you go down the page?
fig 1: cleavage
fig 2: boobs
Now regardless of whether or not you feel it’s innovative to make a website where your cover letter is merged into your resume, I thought the page was offensive.
I get that Filip, a 19-year-old guy with dreams of a job in Silicon Valley, might also like boobs and thus brazenly designed them into his website. What I don’t get is why The Next Web rewarded him by uncritically writing up his site like it was the best idea since sliced bread:
The site serves as a resume and timeline of Santa’s life, and is actually quite humorous and brave at the same time.
I don’t get why commenters on the piece praise Filip for going “big.” It’s equally baffling that he’s already received job offers on account of TNW’s coverage:
Sounds like everyone has been drinking the Silicon Valley Kool-Aid. Either they saw the boob thing and didn’t care, or worse, they saw the boob thing and thought it was in fact brave and gutsy.
Something is deeply wrong here. It’s embarrassing and unacceptable that The Next Web wrote this piece as though there are no women in the audience. It’s worse yet that readers and commenters didn’t see what was right in front of their eyes.
There’s a strong bro-energy that can often pervade the tech scene, something made worse when there are no women in the room. But gender diversity in tech is about more than just training women programmers, making sure there are more women founders, and establishing parity in numbers. It’s about a fundamental cultural shift, starting with the ability to see when something is wrong.